Kia Corp. is tweaking its name as it embraces a new brand strategy focusing on creating sustainable mobility solutions for customers.
Signaling the brand breaking away from its traditional manufacturing-driven business model, Kia has is removing the “Motors” from its name.
The company plans to “expand into new and emerging …
"motors" - Google News
January 18, 2021 at 08:47AM
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Kia Drops 'Motors,' Reveals Brand Strategy 01/18/2021 - MediaPost Communications
"motors" - Google News
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