Tie-up could open up more brand deals in select weight divisions.
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- Battle Motors also named official light duty truck of the UFC
- Agreement includes octagon canvas branding and sponsorship integrations within UFC content
The Ultimate Fighting Championship (UFC) has partnered with Battle Motors in a deal that sees the truck company named the inaugural presenting partner of the mixed martial arts (MMA) promotion’s light heavyweight division.
The agreement for the US market also sees Los Angeles-based Battle Motors become the official light duty truck of the UFC.
Under the new partnership, Battle Motors will receive a branded presence on the octagon canvas at select events. In addition, the company will have numerous sponsorship integrations within UFC content on linear and digital platforms, including live broadcasts, pay-per-views (PPVs) and social media assets.
Battle Motors branding will also be integrated into UFC marketing material related to the light heavyweight division, including the main card bouts on PPV broadcasts. The Battle Motors brigade, a special seating area near the octagon set aside for frontline industrial workers, will also be introduced.
The deal is the first time that the UFC has signed up a brand to sponsor only one of its weight classes, potentially opening the door for further partnerships in each division.
“We love creating innovative partnerships, like this one with Battle Motors, that gives us the opportunity to provide extraordinary value to our sponsors,” said Paul Asencio, the UFC’s senior vice president, global partnerships.
“We’re looking forward to helping Battle Motors reach more customers than ever through the power of the UFC brand.”
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June 29, 2021 at 03:22PM
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